Functional Beverages Growth: The Expanding Role of Energy Drinks in Wellness and Performance Nutrition
The global energy drinks market has firmly established itself as a cornerstone of the functional beverage sector, driven by rising consumer demand for instant energy, cognitive enhancement, and performance-boosting formulations. Valued at USD 75.28 billion in 2024, the market is projected to grow at a compound annual growth rate (CAGR) of 7.5% from